Betwixt Insights

CONTEXTUAL INQUIRY & QUALITATIVE RESEARCH

Betwixt (/bəˈtwikst/):
In the space separating two people or things; in between

How do you build products that your users want? How do you fine-tune services that aren't performing to your expectations? How do you make the most of AI tools, implementing them to help your employees and customers? By spending some quality time in those betwixt spaces, where metrics, surveys and purchase patterns are influenced by human instinct. Human-centered, human-led research focused on what people do (rather than what they say they'll do) is the key to making the most of your user-facing offering.Betwixt Insights focuses on human behavior, providing raw research and advisory analysis to help you understand your user. We see the value in Artificial Intelligence, but also understand that you need confidence in solid and supportable baseline research to build on, so our work is 100% free of agentic or generative AI.With over 20 years of user and employee research as grounding, and subject matter expertise across industry verticals, our interviews produce rich insights that will help you truly understand your user and optimally position your product or service.Services offered:

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